One of the big problems I see people having right now – and one of those big topics that’s out there right now in using a CRM like Keap (previously Infusionsoft) for your email marketing and for connecting with your customers – is email deliverability.
This isn’t just with Keap. Email deliverability is a big issue across the board.
One of the key things we need to get people to do is to open our emails so our email open rate goes up from the average, which is about 20%, to up into the 30’s, 40’s and 50%’s. This is so that we can continually have a good reputation with the email providers. This way, when we send an email, it’s more likely to get into our reader’s inbox.
So… how do we make sure people are opening our emails?
The first thing is don’t send crap. Send good quality emails all the time.
But then the second thing is to make sure you’ve got a good, engaging subject line. This will ensure that people are engaged with your subject and then they open your email and go through the rest of the process.
Now the big problem many people have in writing their own email copy – which is perfectly fine if you want to do that – is that the subject line almost always gets forgotten. And it’s actually the most important bit.
If we don’t get the subject line right then we’re not going to get people to open the email and engage in the rest of our copy.
So there’s a super-cool new tool which Keap has just put out which is an email subject line generator.
In this video below, Jason Buckner (from ClinicKonnect and Automation Made Easy) shows how quick and easy it is to use this tool. Oh, and the best part is… it’s free, even if you don’t use Keap. How good is that?
Watch this video now:
Once you start using this tool to fine-tune your email subject lines you should start to see an improvement in your email deliverability.
You can access the Email Subject Line Generator from the following link: