No matter what part of the world you’re in, you’ve no doubt felt the impact of the global situation that’s been affecting us all since late 2019.
This has caused overwhelm and uncertainty for a lot of business owners. In the video below, I show you how you can help your clients through these uncertain times. This strategy will help your business as well, but it’s also a way of just doing something good to reassure and help your clients through this time.
We’re going through a pretty troubling time right now all over the world. It doesn’t matter if you’re in Melbourne, like I am, or in Sydney (which is pretty horrible right now), or anywhere else in Australia or any other country in the world. We’re all going through this COVID thing.
And businesses may be up or businesses may be down as a result of it.
But what I want you to be thinking about during this time, which is really important, is what’s going on in your customer’s lives – or what’s going on in your customer’s business – that you can be helping them with?
What’s outside of your normal box? Or is there some sort of advice that you can be helping people with?
If you’re in an emotional niche, then there’s bound to be all these emotions going on around COVID – around locking down, around coming out of lockdown and everything that happens as a result of that – that that you could potentially be recording a video, identifying the problem, and then giving them a step towards a solution.
So if you’re in an emotional niche, you should be out there doing it.
Now, if you’re a physical business or you deal with people who have physical businesses, is there some tip or is there some solution that you can be helping them with or providing them with, perhaps something that you can do to help them get out of the physical and maybe get into the online or something like that… whatever it might be.
Or is there something that you can be doing perhaps in your clinic, for example, that you can be doing to help your customers. For example, if you’re a physio, osteo or a chiropractor or something like that, could you be helping those customers with some sort of stretching session… something outside the box to what you would normally do, but something to stay connected with your customers and help them through this time.
As well as helping your customers, this will also keep you positioned as the go-to person when something goes wrong with their body.
I want you to think outside the box here. I want you to think about business. If you’re a business to business type of business, then I want you to think about what’s going on in your customers’ businesses or in your leads’ businesses that you could be helping them with, right now.
What’s a little tip that they could be doing to market themselves better?
What’s a little tip they could be doing to stay engaged with their database better, anything like that, so that you can get in there and stay engaged and keep helping, and just give some information… give some techniques that are going to help you stay engaged with your database, number one, but also help your database get through this time.
And I want you to think about this: just doing some giving back to your database.
I don’t want you to think about this as being an opportunity to get more customers in.
I want you to think about giving back and giving some content and then boosting your deliverability with your database as well (we’ll talk more on that whole deliverability thing in another video).
Set aside some time to do this during this week and see what ideas you can come up with.