Hey there, Allied Health professionals! Ever feel like you’re stuck between wanting to show off your expertise and those pesky rules that stop you from saying, “I’m the best at this”?
Yeah, it can be a fine line sometimes. But when you can do this – without breaking the rules – it can help you attract new clients and keep existing ones coming back.
So in today’s video, we’re diving into a nifty strategy you can use to showcase your skills — without breaking any rules. Whether you’re a physio, osteo, nutritionist, or any other type of allied health professional, this approach will help you engage your audience, build your credibility, and keep your appointment book full.
Best of all, this is something you set up once and then the system can be pretty much automated.
Watch this quick video now for all the details on exactly how you can do this:
The Problem: Navigating the Regulations
In Allied Health, we’re not allowed to say, “Hey, I’m an expert in helping swimmers.” I’m a swimming coach, actually, for those of you that don’t know. So, as a coach, I can say I’m an expert, but in Allied Health, you can’t say things like, “I’m a nutritionist that specializes in swimmers,” or “I’m an osteopath specializing in sports osteopathy” because of the regulations. But here’s the thing—you can say it in other ways.
This all started when I was working with my osteo. I was on the table being adjusted when my osteo, who was also a friend, said, “Jason, we really need to market our business more.” And I asked, “What are you doing about follow-ups?” From there, the whole thing just grew.
The Strategy: Engage Through Events and Content
So, what did we do? I was running a coaching clinic with my swimming club, and we brought in four Olympic-level swimmers to coach the four strokes. We also had someone from my osteo clinic come in to run a stretching session. During this session, we shot a quick video that said something like, “Hey, Jason here from Melbourne Osteo. I’m down here at this master’s swimming club with Olympic swimmer [insert names], coaching these swimmers to be better.”
Then, we jumped into the three big mistakes that swimmers make with stretching, positioning ourselves as the experts who know how to fix those problems. The video got sent out to our whole database, and whenever someone clicked on it, they were automatically entered into a follow-up campaign.
Now, we didn’t stop there. At the clinic, we also asked if we could grab everyone’s email addresses to send reminders about the stretches we covered. Almost everyone said yes! We started a 14-day email series with follow-ups and deeper dives into each stretch.
By the end of the series, we offered a discount on their first session. This was enough to break even but with the goal of getting them into the clinic. Once they’re there, they get to see how life could be with our help. This approach has been a game-changer for engaging with our clients both at the clinic and beyond.
Position Yourself as the Expert
And there you have it. Proof that you can position yourself as an expert without saying a single word that breaks the rules! By using video, clever marketing automation, and targeted follow-ups, you’ll not only engage your patients but also fill those appointment slots with ease.
Ready to try it out?
Remember, the magic is in showing up and staying engaged.
Ready To Do This?
Ready to implement it in your clinic? Start today… click the button below to book a FREE strategy session with us and we’ll help you see exactly how this strategy can be implemented in your specific practice. And I’ll catch you next week when we dive into marketing strategies for your current clients!