Are you nurturing your database the right way? (Without hurting your email reputation?)

When was the last time you emailed your clinic’s database? If it’s been a while—or if you’re emailing everyone all the time—you might be doing more harm than good.

In this video, Jason Buckner shares how to nurture your database effectively, protect your domain reputation and keep your patients engaged with regular communication.

Watch this quick, content-only video below now to learn how to maximize the potential of your email marketing strategy.

The Secret to Nurturing Your Clinic’s Database

Hi, Jason Buckner here from ClinicKonnect.

I’ve worked with so many clinics, and here’s a common challenge: many clinics focus on running marketing campaigns and getting more people into their business. But they’re not doing the right thing by the people already in their business.

They’re not nurturing their database to ensure they’re maximizing its potential.

The first step to solving this is simple: nurture your database.

What do I mean by that?

Take the people from your clinic system, get them into an emailing system, and send them regular updates. Share content that solves their problems and keeps you front of mind as the solution they need.

The Importance of Regular Communication

I want you to think about sending emails to your database on a regular basis. Whether it’s once a week or once a fortnight, you need to touch base with them at least twice a month. Think about the problems your ideal customers are facing. How can you solve these problems in a quick, three-minute video?

Start small if it’s been a while since you’ve emailed your database. Begin with a portion of your contacts—perhaps just the last four months of engaged users. These are people who’ve been to your clinic in the past four months or have interacted with your emails by opening, clicking, or opting in.

Two Common Mistakes (And How to Fix Them)

There are two big problems I see when it comes to database nurturing:

  1. You’re not doing it at all.
  2. You’re emailing your entire database repeatedly.

When you keep emailing your whole database, your open rates drop. Over time, this hurts your domain reputation with email providers like Google and Yahoo. If 70% of your emails aren’t being opened, that’s 70 negative marks against your domain. Eventually, this can push your emails into spam folders—or prevent them from being delivered altogether.

The Solution

Focus on nurturing the last four months of engaged users. This approach helps maintain strong open rates and protects your email reputation.

So, start nurturing your database regularly and strategically. You’ll see the difference it makes. See you in the follow-up!

Super, super important.

Ready To Do This?

Ready to take your clinic’s email marketing to the next level and start nurturing your database… the right way? Book a free strategy call with Jason today. Simply click the button below to get started!