Let’s dive into something crucial for keeping your clinic thriving: Main Complaint Campaigns. In earlier videos we’ve already covered stage one—making sure we’re engaging clients after missed appointments, onboarding new ones, and re-engaging them down the line.
But now, it’s time to go deeper!
In stage two, we tackle the specific issues your clients are coming in for, like sore knees or stiff necks. With the right follow-up, we’ll have them coming back for more.
Watch this short, no-fluff video now to explore how you can make this work for your clinic, no matter your field:
Let’s Recap:
Okay, Jason Buckner here from ClinicKonnect. Let’s talk a little about stage two. We’ve gone through the three steps of stage one and what we need to do to engage with the people in our database.
So, the first step was dealing with canceled or missed appointments. The second step was an on-boarding campaign for new clients, so they feel warm, fuzzy, and welcomed into your business before they even set foot in the clinic. And the third step was re-engaging those clients, making sure they’re sticking to the cycle you’ve got set up in your business.
Stage Two:
Now, in stage two, we get a little deeper. I call it the Main Complaint Campaign. Here’s what we do: Inside your Cliniko, you have a little checkbox. So, when someone clicks “sore knee,” it triggers a sore knee campaign.
This follows up with standard exercises for that sore knee, and then—here’s the fun part—it sends a Bonjoro message from your practitioner a week or so later. The practitioner says something like, “Hey, it’s Jason here from Melbourne Osteopathic Clinic. I just wanted to check in on you. You had that sore knee listed in the system, and I wanted to see how it’s recovering. I know you’ve got an appointment booked—or maybe not! Either way, click below and book another appointment with me if you’re still feeling any problems at all.”
This way, we’re engaging with clients based on their specific issue, not just a generic follow-up. I know some practitioners will say they don’t have time to record these messages, but trust me, it won’t even take 15 minutes. Once they get the hang of it, it’ll be quick and easy. Block out the time and make it happen! This personalized touch keeps clients coming back.
The Main Complaint Campaign works for any type of complaint, whether it’s a sore neck, knee, or something else. This method applies to all allied health, not just physios. Is there a follow-up you can do to ensure clients are on the right track? Absolutely! Let’s get you thinking about that. And that’s your next step after completing stage one.
So, there you have it! Main Complaint Campaigns are the secret to keeping your clients coming back. It’s all about personalized follow-ups that show your clients you care about their progress. And trust me, this little bit of extra effort will do wonders for your retention and repeat business.
Ready To Do This?
Ready to implement it in your clinic? Start today… click the button below to book a FREE strategy session with us and we’ll help you see exactly how Main Complaint Campaigns can be implemented in your specific practice. And I’ll catch you next week when we dive into marketing strategies for your current clients!
