Client and patient retention is one of the foundations of a successful practice. It takes a great deal of time and money to work to bring in a constant flow of new patients. However, with the right solutions in place, it may be possible to retain more of your current patient base. This reduces the amount of money you spend on obtaining new patients, but also gives you the ability to build a better reputation as the go-to solution for the care and services you provide. One way to do this uses already in use tools. By connecting Keap (previously called Infusionsoft) to Cliniko, you can create that patient retention you need for good.
It’s Too Expensive to Market for New Patients Solely
There are two key reasons why connecting Keap (Infusionsoft) to Cliniko makes sense for retention. First, consider how much you spend every week, month, and year on obtaining new patients. Most of the time, health care providers spend a significant amount on this type of new marketing. For example, you have to build your social media presence. You need to work towards building a local marketing effort both online and offline. How much do you spend for listing services and other types of marketing? This is expensive, and it is an expense that some practices see as necessary in order to keep in business. While you need some marketing, you may be able to reduce at least some of your costs with a more effective retention plan.
Secondly, retention improves reputations. Are you going to go to the medical provider that is recommended by a friend that has been there dozens of times or one that your friend had experience with just once? In every situation, retention improves your health care practice’s overall ability to be a well respected practice in the community. That’s important for your bottom line.
How Connecting Keap to Cliniko Helps
When you link these two powerful tools, you instantly gain access to a way to connect your practice to your marketing. Now, with a few clicks, you can easily communicate and remind your patients to come back to you. They receive emails and notices about the services you offer. You build not just one that one time experience your patient has, but on the long term needs they have. By linking these two areas, you can finally build retention.
What’s important to remember here is that you need to market, but when you market through your practices already in place service, you streamline the process, get better results, and you finally can reduce some of the costs you have for marketing for new patients. And, of course, you are building a solid local relationship with your clients and patients. They are likely to come back to you more often and tell their friends about the services that you offer. It is this connection that can create such an important resource to you and it comes from connecting Keap (Infusionsoft) to Cliniko.